“Upward”: Blue Hues and Bright Moods in 2024
Sherwin Williams has spoken, and the Color of the Year in 2024 is “Upward,” a pale, blissful blue shade with subtle hints of soft grey. It stands in stark contrast to Pantone’s choice of “Peach Fuzz,” but both colors emitting distinct messages of positivity and hope for the new year. While Pantone’s hue wraps us in much-needed warmth and tenderness, Sherwin Williams’ “Upward” brings a breezy calm and contentment, like a slow, deep breath. This soothing tone emanates a positive, carefree energy without overwhelming the senses. Pairing seamlessly with pale cream tones, greys, deeper blues, or light wood tones, “Upward” also serves well as a striking contrast to deep black. As designers, we look forward to incorporating this tranquil shade in our work throughout the upcoming year and witnessing its transformative influence on spaces and moods alike.
