ULTRA VIOLET…NOW WHAT?
You can say many things about Pantone’s choice for Color of the Year, but one thing is for sure: Ultra Violet is a bold statement. When rolling out its annual prognostication, the Pantone Color Institute heralded Ultra Violet for its creative inspiration – and for a good reason. Artists David Bowie, Prince and Jimi Hendrix counted on shades of the bold color to express their individuality. This hypnotic hue invites you to visualize your unique mark in the world – or at least your corner of it – and hurdle limitations holding you back.