Pantone’s 2023 Color of the Year: Viva Magenta

Pantone’s 2023 Color of the Year: Viva Magenta

The wait is finally over; Pantone has announced their color of the year for 2023: Viva Magenta! This color is an unconventional hybrid of red and pink that’s rooted in the natural sunset hues we’re all familiar with. Signifying strength and optimism, this year’s color is a bold shift from 2022’s lighthearted pastel, Veri Peri. Viva Magenta is bold and joyous—exactly the mindset we aim to keep as we go into this bright new year. This pink and red hue is fabulous for interiors because it encourages self-expression, confidence, and joy as it captivates the attention of a room. It works best as an accent due to its visually loud nature, and when mixed with other colors, it’s ideal for large-scale applications like wallpaper. We have also used this shade for upholstery on furnishings, such as a small desk chair and a headboard. The effect this color has is beautiful, especially when used in small, tasteful touches, be it accent pillows or artwork. We can’t wait to take this fearless shade into 2023 and make a statement with its empowering energy as we take on an exciting new year!